For years, health advertisers had no choice but to rely on modeled audiences — proxies built from browsing behavior, content affinities, and demographic inference. The data was probabilistic at best, and those probabilities compounded across every campaign touchpoint.
We founded Summit Audience Segments because we had direct access to something the market had never seen at scale: confirmed prescription home delivery records. Real patients. Verified conditions. Identity-resolved to match across every major DSP.
The result is an audience built the only way it should be — from the last mile of the prescription journey. From script to doorstep, every record is confirmed. No modeling. No extrapolation. No guessing.
Our tiered architecture reflects the real-world patient journey, giving advertisers the precision to reach confirmed users and the scale to extend reach into qualified prospects — all within a single, compliance-first framework.
The gold standard. Patients with verified home delivery of prescription medications for a specific condition category. Identity-resolved, deterministic records matched to UID2 and RampID. Maximum precision, zero inference.
Patients who initiated the prescription fulfillment process but whose delivery was interrupted — insurance denials, formulary exceptions, cost barriers. High-intent, high-value for adherence campaigns and patient support programs.
Individuals demonstrating active health-seeking behavior aligned with a condition category — research patterns, HCP portal activity, and support resource engagement. The top of the conversion funnel, powered by real signals.
Every dataset we build is structured around HIPAA-safe data handling practices. We do not traffic in individually identified health information. Our records are privacy-compliant, consent-appropriate, and built for programmatic environments that demand it.
We deliberately maintain a limited client roster within each condition vertical. Over-exposure degrades signal quality and bidding efficiency. Our exclusivity model means your competitive advantage stays intact — and our data stays premium.
Probabilistic audiences have their place — but not at the top of a performance funnel. Summit Tier 1 records are verified by definition. If a record is in our set, it belongs there. No match-rate padding, no look-alike dilution at the core.
We provide full provenance documentation, segment methodology briefs, and match-rate reporting with every data package. You know exactly what you're activating, how the records were sourced, and what to expect in delivery performance.
Three founders. Decades of combined experience in healthcare data, digital advertising, and direct-to-patient commerce.
Greg brings a background in economics and capital markets to Summit's business architecture. His decade-plus experience building TGP Ventures and originating over $200M in mortgage lending gave him a deep appreciation for verified, primary-source data — a principle he brought directly to Summit's data philosophy.
Jake has spent 15+ years at the intersection of digital media and health advertising, generating over $50M in digital ad revenue across his career. His tenure as VP of Sales at AdPrime Media and his work with Alliance Health Networks gave him front-row visibility into the chronic data quality problems Summit was built to solve.
Jordan brings over 18 years of hands-on experience at the intersection of healthcare operations, consumer data, and digital lead generation. His career began in the family medical equipment business, where he mastered direct-to-consumer patient acquisition before founding his own HME company focused on diabetes and sleep apnea patients.
His sleep division was acquired by Verus Healthcare in 2015, where he went on to serve as VP of Marketing — architecting Verus's digital sleep patient acquisition strategy and integrating online lead generation with their acquisition roll-up model. He subsequently joined AurionX, specializing in data-driven marketing for Medicare Advantage plans using Customer Data Platforms and healthcare analytics tools including Tealium, Microsoft Insights, and Snowflake.
Jordan holds a B.S. from the University of Miami School of Business. At Summit, he brings deep expertise in the health data supply chain — from patient-intent signals through prescription fulfillment — directly informing the product and data partnership strategy.
Ready to activate the only healthcare audience built on confirmed prescription deliveries? Talk to our team about available condition verticals and campaign configurations.