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Turn Healthcare Data Into
Revenue-Ready Audiences

Summit Audience Segments transforms 40 exabytes of genomic, clinical, and behavioral data into precision-targeted patient audiences — delivering measurable ROI at every stage of the healthcare marketing funnel.

HIPAA Compliant
SOC 2 Certified
De-Identified Data
Privacy-Safe
Trusted by leading healthcare organizations
HIPAA
SOC 2 Type II
Real-Time Data
De-Identified
CCPA Ready

Healthcare audiences that
actually convert

We don't just segment demographics. We map real patient journeys across clinical touchpoints, behavioral signals, and genomic data to find your highest-value audiences.

Genomic Precision

Link genomic profiles to behavioral signals for unprecedented targeting accuracy. Over 200GB of genome data per patient processed in real-time.

Clinical Signals

IoMT data doubling every 73 days. We ingest device telemetry, EHR flags, and care journey events to identify active patient need moments.

Nationwide Reach

5,426 data centers powering real-time audience sync across all major DSPs. Reach active patients anywhere on the open web within milliseconds.

Lookalike Modeling

Expand your best patient cohorts with AI-generated lookalike audiences that mirror your highest-converting patient profiles at scale.

Patient Journey Mapping

97% of healthcare data goes unused. We surface the hidden signals — prescription patterns, care gaps, condition progressions — to find who needs you most.

Measurable ROI

36% CAGR in healthcare analytics adoption. Organizations using Summit report a 3-4x improvement in qualified patient acquisition costs.

Healthcare is the world's
largest untapped data asset

Healthcare generates 30% of the world's data. Most of it sits siloed and unused. Summit activates it.

Healthcare Analytics CAGR

36%
Annual market growth rate

Unused Healthcare Data

97%
Of health data goes untapped

Unstructured Data Volume

80%
Of health data is unstructured

Four tiers. One full-funnel
healthcare strategy.

From broad awareness to closed revenue — Summit maps every stage of the patient acquisition funnel with data-driven precision.

Tier 01

Active Patients

Currently engaged individuals actively seeking treatment, managing chronic conditions, or navigating acute care decisions. Maximum purchase intent signals.

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Tier 02

Qualified Patients

Condition-verified individuals who match your indication criteria — cross-referenced against prescription data, diagnosis codes, and treatment history.

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Tier 03

Engaged Prospects

High-intent individuals showing behavioral signals — researching conditions, comparing treatments, or engaging with HCP content — before a formal diagnosis event.

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Tier 04

Lookalike Audiences

AI-modeled expansions of your top-performing patient cohorts. Find millions of similar high-conversion individuals beyond your existing reach.

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From raw data to
deployed audience in days

Our end-to-end pipeline ingests, cleanses, models, and activates healthcare data at enterprise scale.

1

Data Ingestion

We ingest 50 PB of hospital data per year — clinical records, IoMT streams, genomic sequences, prescription claims, and behavioral signals — across 5,426 global data centers.

2

AI Modeling

Proprietary ML models process 80% unstructured health data into structured audience segments. Our 24.1% analytics CAGR reflects continuous model improvement.

3

Audience Activation

Precision segments sync to your DSP, CRM, or CDP within hours. Track performance with closed-loop attribution from impression through patient acquisition.

Healthcare data is exploding.
Most of it goes to waste.

The numbers make the case for precision data activation.

30%
of the world's data is generated by healthcare
97%
of healthcare data goes completely unused
40 EB
of genomic data generated globally each year
73 days
IoMT data volume doubling cycle
200 GB
of genomic data generated per patient lifetime
50 PB
of data generated per hospital per year
36%
CAGR of the healthcare analytics market
24.1%
CAGR in healthcare analytics platform adoption

What healthcare marketers
say about Summit

Leading pharmaceutical, health system, and MedTech organizations trust Summit to power their patient acquisition strategies.

★★★★★
"Summit's Active Patient segments reduced our cost-per-qualified-lead by 58%. The genomic precision signals are unlike anything else on the market."
JM
Jennifer M.
VP Marketing, Regional Health System
★★★★★
"The Lookalike Audience product expanded our addressable market 4x without sacrificing precision. We're now finding patients we would never have reached before."
DK
David K.
Director of Digital, Pharma Manufacturer
★★★★★
"HIPAA compliance was non-negotiable. Summit delivered enterprise-grade privacy controls that satisfied our legal team while giving us the targeting power we needed."
SR
Sarah R.
Chief Marketing Officer, MedTech Company

Built by operators who've
worked in healthcare data

Summit's founding team brings together decades of experience in healthcare analytics, digital advertising, and clinical data infrastructure.

GP
Greg Peyser
Chief Executive Officer
25+ years building healthcare data and analytics platforms. Former Head of Health Data at a Fortune 500 analytics company. Led multiple successful exits in the health intelligence space.
JA
Jake Arnold
President
Built and scaled audience data businesses from $0 to $100M+ ARR. Deep expertise in programmatic media, identity resolution, and healthcare compliance. Operated across pharma, payer, and provider verticals.
JS
Jordan Soblick
Chief Operating Officer
Scaled operations at multiple high-growth health data companies. Expert in HIPAA-compliant data pipelines, enterprise sales, and cross-functional team leadership across data, product, and GTM.

Intelligence for modern
healthcare marketers

Guides, reports, and frameworks to help you unlock the full potential of precision patient data.

White Paper
The State of Healthcare Audience Data 2026
How 40 exabytes of genomic and clinical data is reshaping patient acquisition strategies across pharma and health systems.
Case Study
How a Regional Health System Cut CPL by 58%
A deep-dive into precision patient targeting using Active Patient segments and closed-loop attribution across programmatic channels.
Guide
HIPAA-Compliant Audience Targeting: A Practical Framework
Navigate privacy regulations while maximizing targeting precision. Step-by-step guidance for compliant healthcare digital marketing.
View All Resources

Stop leaving 97% of your
patient data on the table

Schedule a demo and see how Summit Audience Segments delivers qualified patient audiences faster than any other solution on the market.