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Healthcare Intelligence

Solutions

Healthcare audience intelligence for every vertical

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By Vertical

Built for your industry

Summit's data products are purpose-built for the unique compliance requirements, audience needs, and activation workflows of each healthcare vertical.

<\!-- 1. Pharmaceutical Marketing -->
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Pharmaceutical Marketing

DTC patient targeting & HCP outreach

  • Direct-to-consumer patient segments by diagnosis, treatment stage, and therapy class — mapped to confirmed Rx fulfillment events
  • HCP prescriber audiences segmented by specialty, prescribing velocity, and geographic territory for field force and paid media alignment
  • Condition progression segments to reach patients at diagnosis, treatment initiation, refill, and care gap moments with brand-safe messaging
Learn More
<\!-- 2. Hospital & Health Systems -->
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Hospital & Health Systems

Patient acquisition & service line marketing

  • Hyper-local patient acquisition audiences for high-margin service lines including cardiology, orthopedics, oncology, and women's health
  • De-identified condition-based segments to reach undiagnosed or undertreated patient populations within your catchment area
  • Competitive displacement audiences identifying patients receiving care outside your system who match your key service line profiles
Learn More
<\!-- 3. MedTech & Device -->
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MedTech & Device

Condition-specific targeting & post-diagnosis reach

  • Patients recently diagnosed with indications matching your device's intended use — segmented by diagnosis recency, comorbidity profile, and care setting
  • Post-procedure patient audiences for follow-on consumable sales, accessory upsell, and adherence support programs
  • HCP segments targeting interventional specialists, surgeons, and device committee members by procedure volume and institution type
Learn More
<\!-- 4. Health Insurance / Payer -->
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Health Insurance / Payer

Member acquisition & AEP campaigns

  • Medicare-eligible patient audiences for Annual Enrollment Period (AEP) campaigns, segmented by age cohort, chronic condition burden, and geographic market
  • Commercially insurable patient segments for employer group and individual marketplace acquisition, matched to your plan's formulary and network strengths
  • Dual-eligible population segments (Medicare/Medicaid) for SNP plan enrollment targeting with compliance-approved messaging frameworks
Learn More
<\!-- 5. Specialty Care -->
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Specialty Care

Niche condition audiences & rare disease targeting

  • Rare and ultra-rare disease patient audiences built from specialist referral patterns, orphan drug prescriptions, and ICD-10 code clustering algorithms
  • Undiagnosed patient modeling that identifies individuals with symptom clusters and care utilization patterns consistent with your target condition
  • Caregiver and patient advocate audiences for conditions where care decisions involve family members or support networks alongside the patient
Learn More
<\!-- 6. Clinical Trials -->
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Clinical Trials

Patient recruitment & eligibility matching

  • Prospective trial participant audiences built from condition prevalence data, medication history, and care access patterns aligned to your inclusion/exclusion criteria
  • Site feasibility analysis using geographic patient density and specialist referral volume data to identify high-yield investigator sites before protocol activation
  • Retention and re-engagement audiences for screen-failed patient pools, referral optimization, and protocol amendment outreach across ongoing studies
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Integrations

Works with your existing stack

Summit audience data activates natively across the platforms your team already uses — no custom engineering required.

Major DSP
Leading CRM
Top CDP
Enterprise DMP
Programmatic SSP
CTV Platform
Email ESP
Marketing Cloud
Identity Graph
Measurement Partner
ML Pipeline
Direct Mail Vendor

Don't see your platform? We support custom delivery via secure SFTP, S3, API, or direct seat push. Contact us.

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Compliance & Trust

Built for regulated industries

Every Summit data product is designed, tested, and documented to meet the compliance requirements of healthcare marketers, payers, and life sciences organizations.

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Federal Law

HIPAA Compliant

All Summit data products conform to HIPAA de-identification standards under 45 CFR §164.514(b). Business Associate Agreements available for covered entity clients. PHI is never transmitted without an executed BAA.

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Security Standard

SOC 2 Type II

Our platform and data operations are SOC 2 Type II certified, demonstrating sustained controls over security, availability, processing integrity, confidentiality, and privacy across a minimum 12-month audit period.

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Privacy Architecture

Expert De-Identification

De-identification analyses are performed by qualified statistical experts using the Expert Determination method per HIPAA standards. Documentation is available to qualified buyers under NDA. Re-identification risk is measured and maintained below accepted thresholds.

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State Privacy

CCPA / CPRA Ready

Summit maintains a Do Not Sell / Do Not Share program aligned to the California Consumer Privacy Act and California Privacy Rights Act. Consumer opt-out requests are honored across our data supply chain. State-specific compliance documentation available on request.

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Get Started

Ready to reach the right patients?

Talk to our team. We'll match you with the right audience solution for your vertical, budget, and activation timeline — and walk you through match rates, data freshness, and delivery logistics.

Book Demo Explore Products

Questions? Email us at info@summitaudiencesegments.com

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