Every Summit segment is anchored in a confirmed prescription delivery event — not modeled behavior, not proxy signals, not lookalike inference. Three patient tiers. Six activation products. Built for deterministic targeting.
Every patient record in the Summit ecosystem maps to one of three tiers, defined by where they are in the prescription fulfillment journey. Tier assignment drives targeting precision and match rate expectations.
The highest-signal tier. These are patients who had a prescription filled AND received a physical delivery event — script-to-doorstep verified. Every record is identity-resolved with daily data ingestion.
Patients with a confirmed prescription event who have not yet completed delivery — script written, fulfillment initiated but stalled. High-intent patients who need a re-engagement nudge.
Patients who have engaged with healthcare systems, researched conditions, or received HCP recommendations but have not yet entered the prescription journey. Ideal for prospecting and lookalike modeling.
Six purpose-built products spanning audience activation, data licensing, HCP intelligence, and identity resolution — each anchored to the three-tier framework.
Pre-built, ready-to-activate audience segments organized by therapeutic area and condition. Anchored entirely in Tier 1 confirmed Rx delivery events. Available across 40+ conditions including diabetes, hypertension, oncology, and rare disease.
Bespoke audience segments built to client specifications. Define your target by condition, co-morbidity, tier, geography, age band, or fulfillment recency. Our data team constructs and delivers within agreed SLAs.
High-quality seed files drawn from Tier 1 and Tier 3 records, designed for lookalike expansion on major DSPs and data platforms. Deterministic seeds produce tighter, more accurate lookalike models than modeled behavioral data.
License raw or processed patient data directly for internal activation, data enrichment, or proprietary model training. Licensing arrangements cover full record sets, condition-specific extracts, or incremental delta feeds with daily refresh.
Prescriber-level analytics linked to downstream fulfillment outcomes. Understand which HCPs are generating confirmed delivery events, measure prescribing velocity by condition, and identify high-value prescriber clusters for sales force and media targeting.
Full identity packages combining hashed email, mobile device IDs, postal address, and demographic attributes — all linked to confirmed Rx delivery records. Enables omnichannel activation across programmatic, email, CTV, and direct mail.
Three principles that separate Summit data from every other healthcare audience provider in the market.
Summit audiences are built on actual prescription fulfillment events — not inferred from browsing behavior, survey responses, or third-party panels. Every record reflects a real, verified patient action. No modeling. No proxy signals. No guessing.
Our fulfillment pipeline ingests data daily. Records are not aged or stale — they reflect current patient status. Condition segments stay fresh as patients enter or exit treatment windows, ensuring your targeting reflects today's patient population, not last quarter's.
All Summit records are collected with explicit consent frameworks aligned to HIPAA business associate requirements. Data is encrypted, identity elements are hashed at rest, and access is scoped by activation channel. Compliance documentation available under NDA.
Talk to our team. We'll walk you through our confirmed Rx delivery segments, match rate expectations, and the right activation path for your campaign.
Or email us directly at info@summitaudiencesegments.com